Now leaving aside your feelings for Kate and Wills, or the product itself, the text of this PR isn't so bad - pretty clear, to the point, gives you the news hook immediately. So why blog about it?
This.
Through my email client, the first line was:
rel=File-Listhref="./705Swizzels_Matlow_-_Royal_Wedding_files/filelist.xml"> rel=Edit-Time-Datahref="./705Swizzels_Matlow_-_Royal_Wedding_files/editdata.mso">
Now I have no idea what that code is attempting to do, whatever it is it's clearly not doing it. The second line was then a graphic box with an obviously corrupted image. (And there were two more empty boxes between the first and second pars of the release).
Sorry Swizzels, but if you're going to embed pictures or media in your email press releases, it pays to make sure the code is right. Otherwise it just looks a bit, well rubbish really. Anyway, here's what you could have won.
Lovely. And best wishes to the happy couple.
rel=File-Listhref="./705Swizzels_Matlow_-_Royal_Wedding_files/filelist.xml"> rel=Edit-Time-Datahref="./705Swizzels_Matlow_-_Royal_Wedding_files/editdata.mso">
Press Release
22 March 2011
A Royal roll
Swizzels Matlow, one of the nation’s favourite confectionery brands, is rolling out limited edition Love Hearts to commemorate the Royal wedding of Prince William and Catherine Middleton.
Mini rolls of Royal wedding Love Hearts are available for a limited period from www.lovehearts.com/special-occasions/royal-wedding and cost £19.99 per box of 50. Each wrapper reads – Royal Wedding, 29th April 2011, William & Catherine.
Sarah-Louise Heslop, of Swizzels Matlow, said:
“Our Royal wedding line will celebrate Prince William and Catherine’s marriage, and is perfect for families of all ages to enjoy at street parties or keep as a memento. Congratulations to the happy couple.”
The Royal wedding will take place on 29 April 2011 at Westminster Abbey and the day has been declared a Bank Holiday in the UK.
Swizzels Matlow is proud of its history of supporting the Royal Family. In June 1990 Princess Diana opened the new factory and special Love Hearts were created for her, Prince Charles, Prince William and Prince Harry. For Prince William’s 21st birthday a specially commissioned Love Heart ‘Happy 21 Wills’ was made.
Swizzels Matlow is the UK’s largest family-owned independent sugar confectionery business and one of the few confectionery companies to still manufacture sweets in the UK. The company makes a range of well known products including Love Hearts, New Refreshers, Drumstick Lollies, Rainbow Drops, Double Lollies and Fruity Pops.
www.swizzels-matlow.com
Ends
For further information or separate high resolution photography please contact:
Facts about Swizzels Matlow
The company has been trading in the confectionery sector for over 80 years
Key brands include – Love Hearts, Drumstick Lollies, New Refreshers, Parma Violets, Fizzers, Double Lollies, Rainbow Drops, Double Dips and Fun Gums
Drumstick Lollies are the UK’s best selling lollipop brand. Over 150 million are consumed every year
Swizzels Matlow produces 300 million chew bars a year
The company now offers a range of Love Hearts gifts on www.lovehearts.com
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